Ogilvy-Inspired Print Advertising Campaign

Big Horn Armory wanted a series of full-page advertisements that would connect with the experienced, traditionally minded readers of select firearms magazines. Working closely with the company’s owner, I developed the visual direction around the principles of classic David Ogilvy advertising: strong headlines, compelling product imagery, detailed information, and a layout designed to reward readers who took the time to engage with the ad.

The campaign used a consistent body-copy structure that was adapted slightly for each featured firearm, allowing the advertisements to maintain a recognizable visual identity while highlighting the unique purpose and strengths of each product. The finished designs were used in national print publications and later adapted for social media and email marketing.

My role: Creative collaboration, product photography, lifestyle photography, image creation and manipulation, Photoshop compositing, and final advertisement layout.