Big Horn Armory wanted a full-page advertisement that would present its firearms with a more refined, premium visual style suited to the readership of American Sporting Journal. Working closely with the company’s owner, I developed the composition around the contrast between a traditional lever-action rifle and the modern AR500 platform, bringing both products together under the company’s focus on powerful, distinctive firearms.
I photographed each firearm separately in the studio, carefully controlling the lighting and perspective so the images could be combined convincingly within the final composition. The background was created using stock photography assets that I manipulated, blended, and color-adjusted in Photoshop to support the intended high-end look while keeping the firearms as the primary focus.
My involvement included studio product photography, image selection, detailed masking and compositing, color grading, visual hierarchy, typography, and final page layout. I also worked directly with American Sporting Journal to meet its delivery specifications, including dimensions, resolution, bleed, and CMYK color preparation for commercial publication.
The finished advertisement became a strong-performing sales piece for Big Horn Armory and was credited internally with helping generate significant customer interest and product sales.
My role: Creative collaboration, studio firearm photography, Photoshop compositing, stock-image manipulation, advertisement layout, color preparation, and print-production delivery.
