W.T.F. Silencers Email Marketing Campaign
This product-focused email campaign was created to present customers with clear product information while maintaining the established visual identity of W.T.F. Silencers. The goal was to organize technical details, product benefits, photography, video and promotional messaging into a newsletter that was easy to scan and guided readers toward a clear call to action.
I designed and built the newsletter using MailMint within WordPress, working within the platform’s layout and formatting capabilities. My involvement included developing the visual hierarchy, preparing and editing product imagery, organizing the written content, creating promotional graphics, filming and editing the demo video, and placing calls to action throughout the campaign.
The design was structured to move readers naturally from the main product message into supporting features, specifications, pricing, and purchasing information. Consistent typography, spacing, imagery, and branded elements helped the newsletter feel connected to the company’s website and other marketing materials.
After completing the design, I handled the final setup and formatting inside MailMint so the campaign could be distributed directly to the company’s dealer and retail customer email lists.
This newsletter is an ongoing campaign, designed and sent weekly highlighting different products for W.T.F. Silencers.
My role: Email campaign design, product imagery, image editing, video production, content organization, promotional graphics, layout development, and MailMint implementation within WordPress.